This is a link to a survey my group carried out on Survey Monkey. Our intention was too research our target audiences preferences in genre so that it can be designed specifically to meet their wants and needs. This is what we asked:
https://www.surveymonkey.co.uk/r/GBVM6RR
https://www.surveymonkey.co.uk/r/GBVM6RR
Genre:
Film genres are various forms or identifiable types, categories, classifications or groups of films that are recurring and have similar, familiar or instantly-recognizable patterns, film techniques or conventions that include one or more of the following: settings, props, content and subject matter, themes, mood, plot, narrative events, motifs, styles, structures, situations, characters and stars.
Why is genre important…
For producers?
For distributors?
Our film-opening genre: Thriller/Drama
…The reason we chose this genre is because after evaluating the survey results, thriller/drama was the most popular genre and we concluded it would therefore be the most successful and sell the most in the box office
Film genres are various forms or identifiable types, categories, classifications or groups of films that are recurring and have similar, familiar or instantly-recognizable patterns, film techniques or conventions that include one or more of the following: settings, props, content and subject matter, themes, mood, plot, narrative events, motifs, styles, structures, situations, characters and stars.
Why is genre important…
For producers?
- Gives a template and provides an initial idea
- Already have an established audience who the genre appeals to
- Stars are associated with particular genres (eg. Daniel Craig and action)
For distributors?
- Clear channels for marketing, an easy target audience
- Concentration of distribution resources- eg only marketing to potential viewers
- Fans of a genre as a whole can be easily persuaded to view another film of that genre
- Provides a structure for retail outlets
Our film-opening genre: Thriller/Drama
…The reason we chose this genre is because after evaluating the survey results, thriller/drama was the most popular genre and we concluded it would therefore be the most successful and sell the most in the box office